Digital Marketing Specialist

from 3 to 5 year(s) of Experience
Chennai

Job Description

Job Functions:
  • Develop, implement, and manage marketing campaigns that promote the services of ziffity especially Adobe Magento.
  • Enhance brand awareness in the digital space.
  • Drive website traffic and acquire leads.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Create LinkedIn and Adwords strategy and campaign by creating the content idea, budget planning, and implementation schedules.
  • Tailor the content and style of writing assignments according to their purpose like Awareness, Consideration and Decision
  • Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
  • Write high quality content in the Retail and eCommerce space
  • Understand trends and best practices in the Retail and eCommerce space
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Optimize lead nurturing process and marketing automation through content, social channels, and email.
  • Propose new and improved ideas on inbound marketing campaigns.
  • Optimize content considering SEO and Google Analytics
  • Create KPIs for channels and Measure (For ex. Adobe Magento as Channel)
  • Generate new ideas for each channel optimization

Required Candidate profile

  • Worked in the IT services marketing or/and product marketing
  • Proven work experience as a Content marketing expert
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Experience in developing marketing plans for partner and channel management
  • Excellent interpersonal skills & Great communication skills
  • Critical thinker with Problem solving mind
  • Love for data and numbers

Salary: Not Disclosed by Recruiter

Industry:Internet / Ecommerce

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Specialist

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Ziffity Solutions Pvt Ltd

We are a new age Digital agency focused on serving the connected world using Technology, Design and e-Marketing services. Our solutions include Experience Design [Web/Mobile], B2b/B2c eCommerce, Virtual & Augmented reality, AI Chat Bots, Predictive Analytics, Big data, Product re-engineering, Managed Services, DevOps and Brand activation through Digital Marketing. Our goal, our culture, our process, our thinking and our people are all aligned to providing fast paced Digital Transformation solutions. These solutions are driven by our deep knowledge, proprietary tools and passion to make a difference for our customers. You can find more details about the company here: https://www.ziffity.com/
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Contact Company:Ziffity Solutions Pvt Ltd